JUUL is a brand of e-cigarette, an electronic nicotine delivery system that vaporizes a liquid for inhalation. This process is also known as vaping. The liquid used is contained in replaceable cartridges called pods, which come in a variety of flavors. JUUL is known for its USB (flash drive) shape, which makes it easy to conceal and use in public places like schools.
The liquid used in JUUL pods contain nicotine salts from tobacco leaves.When the vapor from the JUUL is inhaled, nicotine is then absorbed at the same rate as a regular cigarette. With JUUL, the vapor can be smoother than the harsh irritants associated with regular cigarettes, leading the smoker to think it’s a healthier alternative. This is not the case at all and with nearly double the amount of nicotine concentrate of other e-cigarettes on the market, JUUL presents a significantly increased risk of addiction.
So what’s the problem here? After all, surely helping adults to quit smoking is positive? Well, the truth is that JUUL has attained this lion share because they have created an entirely new set of customers for their products. They have developed a generation of nicotine addicts through their aggressive social media campaigns and marketing efforts.
With an easily disguisable and clever product design, combined with a number of other strategies, they have been targeting children and teenagers across the United States. This is extremely worrying, as a lot of youngsters are being negatively impacted by JUUL.
The Personal Injury Attorneys at Taylor Martino P.C. are are now talking to a large number of individuals affected by JUUL Vaping and E-Cigarette Addiction Injuries. JUUL Lawsuits and JUUL Case Evaluations are only expected to grow as more information comes to light about the adverse health risked associated with JUUL Vaping E-Cigarettes. Let’s take a look at some of the current negative health effects and injuries associated with nicotine and JUUL Vaping:
Reported JUUL Vaping Injuries & Nicotine Side Effects:
If you are a Juul user and you have experienced one or more of these effects, you should stop smoking Juul right away. You may also qualify to participate in a Juul Injury Lawsuit if you have experienced any of these health effects.
Unfortunately, the demographic that seems to be most susceptible to this false advertising is teenagers. Until recently, nicotine use among teens had been on a steady decline since the mid-1990s. But with the introduction of JUUL Vapes and other E-cigarettes, nicotine use is once again on the rise among teens.
In just one year, e-cigarette use saw a 78% increase in usage among high schoolers and a 48% increase among middle schoolers. Recent research shows how JUUL has targeted children and teens since its launch, with one study showing over half of the company’s social media posts geared toward teens and another study citing their marketing as “youth-oriented.” To further entice teens, JUUL also produces the pods in various flavors that are known to be very appealing to teens such as mango, fruit, and mint.
An additional concerning factor in JUUL’s advertising is the lack of information regarding the nicotine it contains. A study published in Tobacco Control found that 63% of JUUL users between 15-24 didn’t know the product always contains nicotine. As a result of their tactics, JUUL is currently under federal investigation. Through messaging, branding choices and a lack of information as to the dangers of use, JUUL has clearly targeted children and teens.
More and more lawsuits are being filed against JUUL due to their aggressive marketing tactics geared towards appealing to a younger target audience. If you or your minor child have been impacted because of this, there is a possibility that you could be entitled to compensation. This includes cases relating to the use of JUUL vaping devices and behavior problems, mental health, suicide, respiratory and lung problems, heart problems, heart attacks, strokes, seizures, nicotine poisoning, young adult and adolescent addiction, and more. If you or your loved one has developed a nicotine addiction or suffered other harm after using a Juul vaporizer prior to turning 18, we want to hear from you!
Our firm is committed to holding JUUL accountable for its role in the increased usage of e-cigarettes in our youth and the resulting health effects through litigation. If your child has been a victim of JUUL’s marketing and highly addictive composition, our Taylor Martino Rowan attorneys are here to help. For parents, this can be a very difficult and frustrating experience as they watch their child cause potential short and long-term harm. Our team understands how serious this is and wants to make sure you’re fairly represented in making sure JUUL is held accountable for their role in creating the addiction.
At Taylor Martino Rowan, we are committed to fighting this health hazard and the unethical targeting of underage smokers through lawsuits against the makers of JUUL. With our extensive resources and OVER 30 years of successful litigation experience, our team is fully prepared to take on the creators and owners of JUUL to hold them accountable for the teens who have become addicted to nicotine.